strategic planning and creative brand development
Grahame Senior founded and ran Senior King Communications Group for over twenty-five years. It became the most respected strategic specialist in UK travel, tourism and leisure marketing. The philosophy of market understanding, market focus and pre-emptive market communications has worked well for clients as varied as Hilton and P&O; for countries as different as Switzerland and Wales; for services as disparate as ports and healthcare provision. In all sectors, Grahame has the experience and market understanding to start with the facts, to establish the facts and to customise strategies and brands / service positions to make the most of those facts.
Good ideas that work in strategic planning
